• Automation VS Personalization
  • How to attract Millennials to read your Newspaper
  • Print recognition is taking center stage!
  • Automation VS Personalization

    With developments in technology and especially in Artificial Intelligence, marketers today have multiple tools and algorithms to automatize their daily operations and basically make their life easier. Marketing automation, no doubt, brings to the company numerous benefits such as minimizing costs and preventing human errors. However, the enormous success of automated marketing campaigns that require less time and effort raises the question if marketers should automate everything they can, just because they have the ability to do so.

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  • How to attract Millennials to read your Newspaper

    Mobile. Mobile. Mobile. Mobile.

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  • Print recognition is taking center stage!

    A healthy balance between print and digital media.

    Constant development of the tech industry has decreased the use of print media in advertisements. However, 56% of customers find print marketing the most trustworthy form of advertising. If you try to move your business exclusively to online interaction, your advertising will miss a considerable part of your potential audience. Hence, you should take advantage of both promotional marketing tools and combine them to attain maximum efficiency in your business.

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Month: October 2017

digital interface Passion1 graphic

Advertisers demand more data

As a result of the digital transformation, advertisers are now demanding transparency and high levels of data. Return on ad spend is now a top priority for any advertiser. Traditional print publications do not offer opportunity for advertisers to collect data in an efficient way. More than 80% of worldwide panelists have said data is important to the deployment of their advertising and marketing efforts, and 92.2% said it’s likely to play an increasingly important role in the future.

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mobile application vs web mobile

App vs mobile web

The question considered by publishers when undergoing a digital transformation is whether to invest in app or mobile web as their digital platform. Both platforms have differing advantages and features. Today, the number of mobile users is greater than the number of desktop users. Consequently, publishers should realize the need to effectively use mobile channels for attracting readers.

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