• VR and AR Marketing Fit for Your Small Business
  • Automation VS Personalization
  • How to attract Millennials to read your Newspaper
  • VR and AR Marketing Fit for Your Small Business

    virtual reality definition (VR): the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment

    augmented reality definition (AR): a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.

    It’s no secret– VR and AR marketing campaigns are shaking up the advertising world. Companies are implementing them into their experiential campaign strategies to entertain their target market. To a small business, using these alternative realities in marketing campaigns may sound complicated, expensive, and unachievable. This article will prove those assumptions wrong, and give you suggestions on how to claim your stake in the VR and AR movements. 

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  • Automation VS Personalization

    With developments in technology and especially in Artificial Intelligence, marketers today have multiple tools and algorithms to automatize their daily operations and basically make their life easier. Marketing automation, no doubt, brings to the company numerous benefits such as minimizing costs and preventing human errors. However, the enormous success of automated marketing campaigns that require less time and effort raises the question if marketers should automate everything they can, just because they have the ability to do so.

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  • How to attract Millennials to read your Newspaper

    Mobile. Mobile. Mobile. Mobile.

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mobile application vs web mobile

App vs mobile web

The question considered by publishers when undergoing a digital transformation is whether to invest in app or mobile web as their digital platform. Both platforms have differing advantages and features. Today, the number of mobile users is greater than the number of desktop users. Consequently, publishers should realize the need to effectively use mobile channels for attracting readers. Large publishing houses may be able to afford to employ both mobile websites and apps; other publishers with limited budgets might have to choose one of them. The choice between mobile apps and websites depends on their cost, usability, required features and the audience they serve. Research shows 85% of users prefer mobile apps over mobile websites. This highlights a key reason to have mobile apps for reaching out to potential (and existing) customers. The above table summarises the key features of apps & mobile web.

Features
App
Mobile web
Optimized experience +
Personalization +
Interactive user interface +
Available offline +
Geo Location + +
Upload photos/files from a device + +
Scan bar codes with device reader + +
Push notifications +
Camera integration +
Simplicity + +
Social media integration + +
Direct access +
Fast speed +
Leverage phone capabilities +


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