• VR and AR Marketing Fit for Your Small Business
  • Automation VS Personalization
  • How to attract Millennials to read your Newspaper
  • VR and AR Marketing Fit for Your Small Business

    virtual reality definition (VR): the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment

    augmented reality definition (AR): a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.

    It’s no secret– VR and AR marketing campaigns are shaking up the advertising world. Companies are implementing them into their experiential campaign strategies to entertain their target market. To a small business, using these alternative realities in marketing campaigns may sound complicated, expensive, and unachievable. This article will prove those assumptions wrong, and give you suggestions on how to claim your stake in the VR and AR movements. 

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  • Automation VS Personalization

    With developments in technology and especially in Artificial Intelligence, marketers today have multiple tools and algorithms to automatize their daily operations and basically make their life easier. Marketing automation, no doubt, brings to the company numerous benefits such as minimizing costs and preventing human errors. However, the enormous success of automated marketing campaigns that require less time and effort raises the question if marketers should automate everything they can, just because they have the ability to do so.

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  • How to attract Millennials to read your Newspaper

    Mobile. Mobile. Mobile. Mobile.

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Advertisers demand more data

As a result of the digital transformation, advertisers are now demanding transparency and high levels of data. Return on ad spend is now a top priority for any advertiser. Traditional print publications do not offer opportunity for advertisers to collect data in an efficient way. More than 80% of worldwide panelists have said data is important to the deployment of their advertising and marketing efforts, and 92.2% said it’s likely to play an increasingly important role in the future.

Why Advertisers Use Data
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Data is at the heart of deeper customer relationships

Data is at the heart of the shift to deeper consumer relationships. Advertising is now a world of software, ultra-high-speed networks and statistics, optimisation, operations research, heuristics, data science and a range of related disciplines all coming together in dealing with large volumes of rapidly changing data. Using data allows advertisers to measure success in terms of the response of real people over time, in addition to measuring individual campaigns. Enough data can now be collected at the customer level to see how the customer interacts both online and in the store and advertisers can use information gathered straight from the user or customer data from web and mobile analytics tools, customer relationship management (CRM) systems, transactional systems, subscriptions and newsletter signups.

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Digital Platforms offer advertisers what they need
Benefits of Digital Platforms & Data

By incorporating a digital platform as a publisher, it is possible to offer advertisers what they want and need to succeed. The passion 1 app incorporates a multitude of features to allow for data collection and analysis. This is to improve the relationship between readers and advertisers. Publishers can see from how a reader personalizes their page as to what advertisers they interact with and what advertisers they visit. This allows for for understanding as to what readers really read, meaning a better story. Also when they read, meaning a better delivery of the story.

For example, i-beacon technology allows for Mobile Apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location. 71% retailers are able to track and understand customers’ buying patterns using beacons. By 2018, the beacon installed base will consist of 4.5 million active beacons overall, with 3.5 million of these in use by retailers.



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