It is no secret that the digital revolution is upon us. However, the real question is not print versus digital. But can these forms of publication co-exist alongside one another in the future?
So, what are the current problems with solely print publishing?
Global spending on consumer magazines is the ONLY media platform predicted to fall by 2019, and by a staggering a $267 million. With the constant advances in modern technology, the deterioration of print circulation within magazines should not come as a surprise to those who have been carefully paying attention over the past 10 years. Daily time spent reading magazines in the U.S. dropped from 20.9 minutes in 2008 to 15.5 minutes in 2013 and may slide to only 10 minutes by 2018.
As print magazines struggle with readership due the dramatic rise of social media sites like Facebook, Instagram, and twitter, many people have stated that we are breaking into a new time in which news must be delivered in 140 characters or less. Furthermore, the average printed publication today costs 0.20 USD per print and therefore many publications struggle to survive with dwindling sales.
Can print & digital peacefully coexist?
Over the past four years magazine readership fell by a staggering 19%. The beauty of digital publishing is that it will enable publishers to generate much higher reader engagement, and access much wider audiences. Through the aid of augmented reality, virtual reality and print recognition, this can be achieved within seconds. Reading from print magazines delivers a leisurely and relaxed experience. This allows readers to digest information whilst slowly flicking from page to page. It is important to acknowledge these valuable traits which made print magazine so great in the first place. However the problem resides within the lack of interaction with the reader. People have enjoyed reading magazines since the first magazine was published in 1731, thus it is important to get the best of both worlds from both print and digital.
Finding a solution to the problem with print publishing
As a solution to the increasing digital market and reducing printing costs, publishers should consider including digital mobile platforms to complement print. The passion 1 app allows for print and digital to interact with each other. Consequently minimising printing costs and bringing an interactive and personalised experience for digital consumers. Print and digital living side by side can help us reminisce and bring back an element of simpler times when print contained just one page. This will give a feeling of simplicity whilst simultaneously implementing a digital option to explore as the reader desires.
A Final Note
Having a complementary combination of print and digital will create a completely new reading experience. You can engage with readers on a personal basis whilst keeping the same significant characteristics of print magazine. Research has found that personalization is of the utmost importance when appealing to readers. It is reported only 19% use personalization in their marketing, despite 74% of marketers knowing it improves customer engagement. By incorporating both print and digital, this enables your publication to connect with your readers on a new level.