Mobile. Mobile. Mobile. Mobile.
Just now you have experienced an approach that catches millennials’ attention in the most effective way. You should give a hint about the context of your article and entice them to read more by clicking further. They rather know a little about a lot then a lot about a little. However, if the topic is interesting enough they will seek to gain a deeper knowledge which is where great journalism kicks in. Everything that you post has to be mobile adaptable- concise text, big font, plenty of a whitespace. Millennials are consumers “on the go” and your newspaper should be like a Starbucks coffee- hot, easy portable, and trendy.
To attract millennials to your newspaper you should consider their differentiated way of communication. There is no doubt that millennials are more active in utilizing digital media as their primary source to seek and absorb information: emojis, group texts, streaming videos, and of course, smartphones. Millennials as the generation of digital natives, for whom smartphone usage is second nature, are the most adept, engaged and opinionated app users of any demographic. They may jump from job-to-job or city-to-city, but their dependence and love for their smartphones remains a constant. Hence, if you are relying on traditional (i.e. printed) newspapers you might have a hard time trying to reach your desired audience.
When planning a marketing campaign, you should think like a guru of blogging to target the market of millennials.
- Go online. Millennials are the largest category of social media users. They practically live on their mobile devices. By digitalizing your newspaper and promoting your content via main social networking sites such as LinkedIn, Twitter, Instagram and, of course, Facebook you will definitely capture millennials’ interest. The more content you share on social media, the more chances to attract millennial readers you have.
- Encourage two ways communication. Newspapers need to interact with their readers and encourage them to take part in the content creation experience. Listen to their feedback, so they know that their opinion is important for the newspaper that they admire. This will set relationships with your readers in more personal manner.
- What are you standing for? 37% of millennials will stick to a company that shares the same ideology. Generation of millennials values companies that can enhance and enrich their lives and allows them to help make a difference in the world. If you stand for more than your bottom line, your newspaper will attract more loyal readers.
- Let them speak out. Have a contest and challenge their creativity by allowing them to share their stories and opinions related to your newspaper. The audience responds best to an authentic, story-telling approach that does not look like an advertisement. Moreover, a newspaper that publishes its readers’ stories wins their hearts!
In order to increase your readers’ engagement, be sure to construct your marketing strategies in a way that appeal to your target audience. Contact PASSION1 today and create your own Newspaper Mobile App and target millennial readers successfully.
Written by: Marina Panko