• VR and AR Marketing Fit for Your Small Business
  • Automation VS Personalization
  • How to attract Millennials to read your Newspaper
  • VR and AR Marketing Fit for Your Small Business

    virtual reality definition (VR): the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment

    augmented reality definition (AR): a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.

    It’s no secret– VR and AR marketing campaigns are shaking up the advertising world. Companies are implementing them into their experiential campaign strategies to entertain their target market. To a small business, using these alternative realities in marketing campaigns may sound complicated, expensive, and unachievable. This article will prove those assumptions wrong, and give you suggestions on how to claim your stake in the VR and AR movements. 

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  • Automation VS Personalization

    With developments in technology and especially in Artificial Intelligence, marketers today have multiple tools and algorithms to automatize their daily operations and basically make their life easier. Marketing automation, no doubt, brings to the company numerous benefits such as minimizing costs and preventing human errors. However, the enormous success of automated marketing campaigns that require less time and effort raises the question if marketers should automate everything they can, just because they have the ability to do so.

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  • How to attract Millennials to read your Newspaper

    Mobile. Mobile. Mobile. Mobile.

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Top Five Strategies to Improve Subscription Rate of your Magazine or Newspaper

There are several vital aspects of digital publishing platforms that have undergone major changes in recent years giving publishers tools to increase their subscriber base. Alternatives to print media, such as digital platforms, tend to attract more readers and more often convert them into new subscribers, due to their convenience and high level of interaction. Through the mobile phone, you can constantly be in touch with your readers and provide them the most relevant content.

These are the top 5 ways that can increase a subscription rate of your magazine or newspaper.

Focus on the subject matter. Targeted content is a key to success. You should know your audiences’ interests and stick to them when choosing the topic. Relevance and appealing to a reader article will definitely attract more interest to your publications and consequently improve the subscription rate. The PASSION 1 platform can track user interaction and optimize delivery based on their preferences.

Interact with your reader. Your success depends on the level of your audience’s satisfaction and engagement. In order to increase subscriptions and reduce churn, you must aim to provide additional value to your content experience. Encouraging dialogue, collecting feedback, and providing exclusive offers or content builds loyalty within your reader base. Through PASSION 1 you can deliver exclusive content or offers to your readers and valuable user engagement data to your advertisers.

The power of the word- of- mouth. The share value of your content depends not only on the content but also and the ease of use of the user experience on your application. Using social links and hashtags encourages readers to share content with others and creates free traffic to your newspaper or online magazine. A great tactic is to engage with influencers in your area or that speak about your topic and have them help share your stories. This is a great way to get new subscribers and maintain your credibility online.

Smart CTAs. You can place a “smart” subscriber call-to-action (CTA) right under the headline of your blog posts. When a CTA is “smart,” it will not appear to the visitor that has already subscribed. To increase the chance that readers will actually fill out the form and subscribe to your content, your CTAs should be as clear and easy as possible. You should also spread out your onboarding in a few steps. Most people do not like to fill out long forms and by splitting it into steps you create the illusion that it is not that long.

Leverage your printed Newspaper or magazine. Use your magazine or newspapers’ printed media to migrate readers to a digital subscription. It is not necessary to spend a lot on advertising since there are many ways to make your campaign effective. Make an audit of your current resources and reader touch points to identify where you can promote your subscriptions. You can encourage them to download the app and use print recognition in order to see an exclusive video content which extends the printed story. Print recognition is available on the PASSION1 platform for this specific purpose.

These are five easy methods that will help you attract more subscribers to a digital version of your magazine or newspaper with a minimum effort. However, I would like to point out that you should do more reading and research on each of these topics in order to understand which approach will be the most effective for your business. Focus on what will work best for you and become more proficient at one or two methods because this may be all you need to dramatically increase your traffic and sales.

If you’re interested in more professional help, please contact us for a free consultation.

Written by: Panko Marina



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