• VR and AR Marketing Fit for Your Small Business
  • Automation VS Personalization
  • How to attract Millennials to read your Newspaper
  • VR and AR Marketing Fit for Your Small Business

    virtual reality definition (VR): the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment

    augmented reality definition (AR): a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.

    It’s no secret– VR and AR marketing campaigns are shaking up the advertising world. Companies are implementing them into their experiential campaign strategies to entertain their target market. To a small business, using these alternative realities in marketing campaigns may sound complicated, expensive, and unachievable. This article will prove those assumptions wrong, and give you suggestions on how to claim your stake in the VR and AR movements. 

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  • Automation VS Personalization

    With developments in technology and especially in Artificial Intelligence, marketers today have multiple tools and algorithms to automatize their daily operations and basically make their life easier. Marketing automation, no doubt, brings to the company numerous benefits such as minimizing costs and preventing human errors. However, the enormous success of automated marketing campaigns that require less time and effort raises the question if marketers should automate everything they can, just because they have the ability to do so.

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  • How to attract Millennials to read your Newspaper

    Mobile. Mobile. Mobile. Mobile.

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6 Reasons Why You Should Launch a Mobile App for Your Business and 3 Reasons Why You Shouldn’t

According to the Strategyanalitics.com, the enterprise mobile app market is expected to grow up to $63 billion by 2020. In 2016, there were 11 mobile apps created by businesses on average, today this number increased by 126 %.

There are many reasons to create a mobile app for your business, however, there are also some obstacles that you should consider before deciding to create a mobile app. According to Applause, 23% of all apps are used only once while at the same time 39% of apps are used 11 times or more daily. Good marketing can get you users but once there you must deliver value. Every business is different and not everyone needs mobile applications. In the article below you can learn about 6 reasons why you should get a mobile app for your business and 3 reasons why should not.

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