• Automation VS Personalization
  • How to attract Millennials to read your Newspaper
  • Print recognition is taking center stage!
  • Automation VS Personalization

    With developments in technology and especially in Artificial Intelligence, marketers today have multiple tools and algorithms to automatize their daily operations and basically make their life easier. Marketing automation, no doubt, brings to the company numerous benefits such as minimizing costs and preventing human errors. However, the enormous success of automated marketing campaigns that require less time and effort raises the question if marketers should automate everything they can, just because they have the ability to do so.

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  • How to attract Millennials to read your Newspaper

    Mobile. Mobile. Mobile. Mobile.

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  • Print recognition is taking center stage!

    A healthy balance between print and digital media.

    Constant development of the tech industry has decreased the use of print media in advertisements. However, 56% of customers find print marketing the most trustworthy form of advertising. If you try to move your business exclusively to online interaction, your advertising will miss a considerable part of your potential audience. Hence, you should take advantage of both promotional marketing tools and combine them to attain maximum efficiency in your business.

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6 Reasons Why You Should Launch a Mobile App for Your Business and 3 Reasons Why You Shouldn’t

According to the Strategyanalitics.com, the enterprise mobile app market is expected to grow up to $63 billion by 2020. In 2016, there were 11 mobile apps created by businesses on average, today this number increased by 126 %.

There are many reasons to create a mobile app for your business, however, there are also some obstacles that you should consider before deciding to create a mobile app. According to Applause, 23% of all apps are used only once while at the same time 39% of apps are used 11 times or more daily. Good marketing can get you users but once there you must deliver value. Every business is different and not everyone needs mobile applications. In the article below you can learn about 6 reasons why you should get a mobile app for your business and 3 reasons why should not.

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