virtual reality definition (VR): the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment
It’s no secret– VR and AR marketing campaigns are shaking up the advertising world. Companies are implementing them into their experiential campaign strategies to entertain their target market. To a small business, using these alternative realities in marketing campaigns may sound complicated, expensive, and unachievable. This article will prove those assumptions wrong, and give you suggestions on how to claim your stake in the VR and AR movements.
With developments in technology and especially in Artificial Intelligence, marketers today have multiple tools and algorithms to automatize their daily operations and basically make their life easier. Marketing automation, no doubt, brings to the company numerous benefits such as minimizing costs and preventing human errors. However, the enormous success of automated marketing campaigns that require less time and effort raises the question if marketers should automate everything they can, just because they have the ability to do so.
“68% of people are not okay with targeted advertising because [they] don’t like having [their]…behavior tracked and analyzed.” (Pew Research Center) What is the root of this fear, and what can advertisers do to resolve it?