With developments in technology and especially in Artificial Intelligence, marketers today have multiple tools and algorithms to automatize their daily operations and basically make their life easier. Marketing automation, no doubt, brings to the company numerous benefits such as minimizing costs and preventing human errors. However, the enormous success of automated marketing campaigns that require less time and effort raises the question if marketers should automate everything they can, just because they have the ability to do so.
A healthy balance between print and digital media.
Constant development of the tech industry has decreased the use of print media in advertisements. However, 56% of customers find print marketing the most trustworthy form of advertising. If you try to move your business exclusively to online interaction, your advertising will miss a considerable part of your potential audience. Hence, you should take advantage of both promotional marketing tools and combine them to attain maximum efficiency in your business.
“68% of people are not okay with targeted advertising because [they] don’t like having [their]…behavior tracked and analyzed.” (Pew Research Center) What is the root of this fear, and what can advertisers do to resolve it?