• Automation VS Personalization
  • How to attract Millennials to read your Newspaper
  • Print recognition is taking center stage!
  • Automation VS Personalization

    With developments in technology and especially in Artificial Intelligence, marketers today have multiple tools and algorithms to automatize their daily operations and basically make their life easier. Marketing automation, no doubt, brings to the company numerous benefits such as minimizing costs and preventing human errors. However, the enormous success of automated marketing campaigns that require less time and effort raises the question if marketers should automate everything they can, just because they have the ability to do so.

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  • How to attract Millennials to read your Newspaper

    Mobile. Mobile. Mobile. Mobile.

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  • Print recognition is taking center stage!

    A healthy balance between print and digital media.

    Constant development of the tech industry has decreased the use of print media in advertisements. However, 56% of customers find print marketing the most trustworthy form of advertising. If you try to move your business exclusively to online interaction, your advertising will miss a considerable part of your potential audience. Hence, you should take advantage of both promotional marketing tools and combine them to attain maximum efficiency in your business.

    Continue reading

Category: Articles

While newspapers and magazines distribute their content exclusively through printed media, others take advantage of a mobile presence and feast on the conversions. While Facebook and Google generate billions of dollars on their content, newspapers and magazines have to fight to keep their place on the market. “It doesn’t have to be that way,” says Emil Jimenez, CEO of PASSION1

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Automation VS Personalization

With developments in technology and especially in Artificial Intelligence, marketers today have multiple tools and algorithms to automatize their daily operations and basically make their life easier. Marketing automation, no doubt, brings to the company numerous benefits such as minimizing costs and preventing human errors. However, the enormous success of automated marketing campaigns that require less time and effort raises the question if marketers should automate everything they can, just because they have the ability to do so.

Continue reading

Consumer Passion1 using app

Meet your digital reader

Understanding the Digital Consumer

The digital era is upon us, yet has only just begun. With the typical cell phone user now touching their phone 2617 times a day, the rise of the tech connected generations and an ever-changing digital world makes it imperative to understand who the digital consumer is to allow your publication to be ahead of the game and fully prepared for the future.

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adaptability to mobile phones _Passion1

Is mobile the answer to growth?

The transition to digital allows publishers to target readers who have abandoned print whilst also targeting new ones to achieve growth. In fact, people are more informed today than ever before. They have the accessibility to the most effective tool: the internet. They read, but they refer to do it on the web, mostly via smartphones.

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There are several vital aspects of digital publishing platforms that have undergone major changes in recent years giving publishers tools to increase their subscriber base. Alternatives to print media, such as digital platforms, tend to attract more readers and more often convert them into new subscribers, due to their convenience and high level of interaction. Through the mobile phone, you can constantly be in touch with your readers and provide them the most relevant content.

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Print recognition is taking center stage!

A healthy balance between print and digital media.

Constant development of the tech industry has decreased the use of print media in advertisements. However, 56% of customers find print marketing the most trustworthy form of advertising. If you try to move your business exclusively to online interaction, your advertising will miss a considerable part of your potential audience. Hence, you should take advantage of both promotional marketing tools and combine them to attain maximum efficiency in your business.

Continue reading

team of Passion1 working

Digital challenges of a family business

“Less than one third of family businesses survive the transition from first to second generation ownership. Another 50% don’t survive the transition from second to third generation”.

How many will survive the digital transition?

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