• VR and AR Marketing Fit for Your Small Business
  • Automation VS Personalization
  • How to attract Millennials to read your Newspaper
  • VR and AR Marketing Fit for Your Small Business

    virtual reality definition (VR): the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment

    augmented reality definition (AR): a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.

    It’s no secret– VR and AR marketing campaigns are shaking up the advertising world. Companies are implementing them into their experiential campaign strategies to entertain their target market. To a small business, using these alternative realities in marketing campaigns may sound complicated, expensive, and unachievable. This article will prove those assumptions wrong, and give you suggestions on how to claim your stake in the VR and AR movements. 

    Continue reading

  • Automation VS Personalization

    With developments in technology and especially in Artificial Intelligence, marketers today have multiple tools and algorithms to automatize their daily operations and basically make their life easier. Marketing automation, no doubt, brings to the company numerous benefits such as minimizing costs and preventing human errors. However, the enormous success of automated marketing campaigns that require less time and effort raises the question if marketers should automate everything they can, just because they have the ability to do so.

    Continue reading

  • How to attract Millennials to read your Newspaper

    Mobile. Mobile. Mobile. Mobile.

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Category: Articles

alt="alexa for hospitality"

Alexa, Stay Out of My Hotel Room!

“Alexa, turn the air conditioner on.”

“Alexa, order room service.”

“Alexa, check us out please.”

This is the future. Amazon has announced that they have developed Alexa for Hospitality for hotel rooms around the world, and the process has already begun. To guests, this means that they will practically have a concierge desk in their bedroom. At first glance, this seems like a great idea. In the hotel industry, customer service can make or break your business. Should consumers be wary of this opportunity though? The answer is yes. And to explain why we must dig beyond the information available on the surface.

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There are several vital aspects of digital publishing platforms that have undergone major changes in recent years giving publishers tools to increase their subscriber base. Alternatives to print media, such as digital platforms, tend to attract more readers and more often convert them into new subscribers, due to their convenience and high level of interaction. Through the mobile phone, you can constantly be in touch with your readers and provide them the most relevant content.

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Print recognition is taking center stage!

A healthy balance between print and digital media.

Constant development of the tech industry has decreased the use of print media in advertisements. However, 56% of customers find print marketing the most trustworthy form of advertising. If you try to move your business exclusively to online interaction, your advertising will miss a considerable part of your potential audience. Hence, you should take advantage of both promotional marketing tools and combine them to attain maximum efficiency in your business.

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virtual reality definition (VR): the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment

augmented reality definition (AR): a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.

It’s no secret– VR and AR marketing campaigns are shaking up the advertising world. Companies are implementing them into their experiential campaign strategies to entertain their target market. To a small business, using these alternative realities in marketing campaigns may sound complicated, expensive, and unachievable. This article will prove those assumptions wrong, and give you suggestions on how to claim your stake in the VR and AR movements. 

Continue reading

While newspapers and magazines distribute their content exclusively through printed media, others take advantage of a mobile presence and feast on the conversions. While Facebook and Google generate billions of dollars on their content, newspapers and magazines have to fight to keep their place on the market. “It doesn’t have to be that way,” says Emil Jimenez, CEO of PASSION1

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Automation VS Personalization

With developments in technology and especially in Artificial Intelligence, marketers today have multiple tools and algorithms to automatize their daily operations and basically make their life easier. Marketing automation, no doubt, brings to the company numerous benefits such as minimizing costs and preventing human errors. However, the enormous success of automated marketing campaigns that require less time and effort raises the question if marketers should automate everything they can, just because they have the ability to do so.

Continue reading

Consumer Passion1 using app

Meet your digital reader

Understanding the Digital Consumer

The digital era is upon us, yet has only just begun. With the typical cell phone user now touching their phone 2617 times a day, the rise of the tech connected generations and an ever-changing digital world makes it imperative to understand who the digital consumer is to allow your publication to be ahead of the game and fully prepared for the future.

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