“Alexa, turn the air conditioner on.”
“Alexa, order room service.”
“Alexa, check us out please.”
This is the future. Amazon has announced that they have developed Alexa for Hospitality for hotel rooms around the world, and the process has already begun. To guests, this means that they will practically have a concierge desk in their bedroom. At first glance, this seems like a great idea. In the hotel industry, customer service can make or break your business. Should consumers be wary of this opportunity though? The answer is yes. And to explain why we must dig beyond the information available on the surface.