• VR and AR Marketing Fit for Your Small Business
  • Automation VS Personalization
  • How to attract Millennials to read your Newspaper
  • VR and AR Marketing Fit for Your Small Business

    virtual reality definition (VR): the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment

    augmented reality definition (AR): a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.

    It’s no secret– VR and AR marketing campaigns are shaking up the advertising world. Companies are implementing them into their experiential campaign strategies to entertain their target market. To a small business, using these alternative realities in marketing campaigns may sound complicated, expensive, and unachievable. This article will prove those assumptions wrong, and give you suggestions on how to claim your stake in the VR and AR movements. 

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  • Automation VS Personalization

    With developments in technology and especially in Artificial Intelligence, marketers today have multiple tools and algorithms to automatize their daily operations and basically make their life easier. Marketing automation, no doubt, brings to the company numerous benefits such as minimizing costs and preventing human errors. However, the enormous success of automated marketing campaigns that require less time and effort raises the question if marketers should automate everything they can, just because they have the ability to do so.

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  • How to attract Millennials to read your Newspaper

    Mobile. Mobile. Mobile. Mobile.

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Category: Articles

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Digital challenges of a family business

“Less than one third of family businesses survive the transition from first to second generation ownership. Another 50% don’t survive the transition from second to third generation”.

How many will survive the digital transition?

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mobile application vs web mobile

App vs mobile web

The question considered by publishers when undergoing a digital transformation is whether to invest in app or mobile web as their digital platform. Both platforms have differing advantages and features. Today, the number of mobile users is greater than the number of desktop users. Consequently, publishers should realize the need to effectively use mobile channels for attracting readers.

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Is mobile the answer to growth?

The transition to digital allows publishers to target readers who have abandoned print whilst also targeting new ones to achieve growth. In fact, people are more informed today than ever before. They have the accessibility to the most effective tool: the internet. They read, but they refer to do it on the web, mostly via smartphones.

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Advertisers demand more data

As a result of the digital transformation, advertisers are now demanding transparency and high levels of data. Return on ad spend is now a top priority for any advertiser. Traditional print publications do not offer opportunity for advertisers to collect data in an efficient way. More than 80% of worldwide panelists have said data is important to the deployment of their advertising and marketing efforts, and 92.2% said it’s likely to play an increasingly important role in the future.

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